Developing a channel strategy for Ireland’s largest food and convenience brand
“Pathfinder brought the structure we needed and strongly challenged our team, which was critical to our success”
Circle K (formerly Topaz) is the largest food and convenience brand in Ireland, with over 400 stores across the country. This figure contains approximately 280 dealers and 160 Circle K owned sites. Canadian group Alimentation Couche-Tard acquired Topaz in a €400 million deal in February 2016.