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Developing a Channel Strategy with Topaz

With over 400 stations across the country, Topaz is Ireland’s largest fuel and convenience brand.

Topaz sought to enhance their forecourt offering in the Irish market. Pathfinder and Topaz began a strategy development process that considered how it could increase the value for Topaz and channel partners, by enhancing its customer offer while also addressing the opportunities and challenges facing the sector on the future of fuel. A new channel strategy was developed and a franchise model for dealers was designed, leveraging Topaz’s understanding of customer needs and the trend towards healthy ‘on the go’ convenience foods from their successfully established Re.Store offer.

Pathfinder worked with Topaz to put the new processes and operating model in place to support the new franchise offer. Topaz has now gone live with its first franchise customers and it is outperforming expectations. There is a strong pipeline of new sites under consideration with the channel well positioned for future growth.

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