Director, Strategy & Design Thinking
Aoife began her career in 1999 with the Smurfit Kappa Group, where she gained a deep understanding of the core drivers of business and operational excellence. From the Smurfit European Headquarters in Paris, Aoife in time made the move to London and transitioned into the world of Management Consulting.
Focused on the areas of Strategy and Business Transformation, Aoife has worked across 15 international markets with a wide range of large organisations predominantly in the Retail and Consumer Healthcare space including Burberry, Clarks, Selfridges, GSK and Philips.
Returning to Ireland, Aoife completed her MBA at the Smurfit Business School, University College Dublin in 2013/14 having achieved first class honours. Today, Aoife works within the Strategy and Business Transformation practice in Pathfinder, supporting excellent client teams in the creation of market leading strategies and mobilising the change required to develop & win market share, improve service delivery and drive margin increase.
Outside of work, Aoife is a member of the Rotary Club of Dublin and is heavily involved in a number of charity programmes in Nepal.